Major Group: 2 - Professionals | Sub-Major Group: 22 - Business, Human Resource and Marketing Professionals | Minor Group: 225 - Sales, Marketing and Public Relations Professionals | Unit Group: 2251 - Advertising and Marketing Professionals
Description: Identifies market opportunities and advises on the development, coordination and implementation of plans for pricing and promoting an organisation's goods and services.
Skill Level 1 : Occupations at Skill Level 1 have a level of skill commensurate with a bachelor degree or higher qualification. At least five years of relevant experience may substitute for the formal qualification. In some instances relevant experience and/or on-the-job training may be required in addition to the formal qualification.
Alternative titles are any commonly used alternative title (or titles) for the occupation. These alternative titles have the same meaning as the principal title but may be less commonly used.
Sales Promotion Officer
Specialisation titles are any commonly used titles which refer to a subset of jobs belonging to the occupation designated in the principal title. These jobs involve the performance of specialised tasks rather than the broader range of tasks usually performed in the occupation.
UNIT GROUP 2251: ADVERTISING AND MARKETING PROFESSIONALS
Description: Develop and coordinate advertising strategies and campaigns, determine the market for new goods and services, and identify and develop market opportunities for new and existing goods and services.
Skill Level: Most occupations in this unit group have a level of skill commensurate with a bachelor degree or higher qualification. At least five years of relevant experience may substitute for the formal qualification. In some instances relevant experience and/or on-the-job training may be required in addition to the formal qualification (ANZSCO Skill Level 1).
planning, developing and organising advertising policies and campaigns to support sales objectives
advising executives and clients on advertising strategies and campaigns to reach target markets, creating consumer awareness and effectively promoting the attributes of goods and services
coordinating production of advertising campaigns involving specialised activities, such as artwork, copywriting, media scripting, television and film production and media placement, within time and budget constraints
analysing data regarding consumer patterns and preferences
interpreting and predicting current and future consumer trends
researching potential demand and market characteristics for new goods and services and collecting and analysing data and other statistical information
supporting business growth and development through the preparation and execution of marketing objectives, policies and programs
commissioning and undertaking market research to identify market opportunities for new and existing goods and services
advising on all elements of marketing such as product mix, pricing, advertising and sales promotion, selling, and distribution channels